Swap Blog Title and Post Title to Improve SEO

The default positioning of Blogger title tag is <Blog Name>: <Post Title>. But do you know that this is actually NOT the ideal format to increase your chances of getting at the top of the search results?


Swapping your title tag to let the post title be at the beginning gives your blog better search engine rankings. This is because the post title more likely has the keywords of your blog's article than the blog name.

To do this, go to the Design page of your blog and click Edit HTML.


Before making any change, it's a good practice to first backup your template so you can easily restore it in case you have accidentally messed it up. Click here for instructions on how to backup your template.

On the Edit Template section, find the code:

<title><data:blog.pageTitle/></title>

Now replace it with the following:

<b:if cond='data:blog.pageType == "item"'> <title><data:blog.pageName/> | <data:blog.title/></title> <b:else/> <title><data:blog.pageTitle/></title> </b:if>

Notice how the title tag of this blog has been rearranged.


This trick should work with most Blogger templates.